The enigma of loyalty...

The connected society reverses the paradigm according to which companies are aproporre its products to customers, leaving it to users to make suggestions.
What's the point now have the loyalty programs offered by companies?

In any nonlinear dynamic system such as network, diversity is a value, people differ in their nature, this also means that the changes made by individual people do not have the same features and do not cause the same changes.

Il chance and Necessity transform mode function loyalty by changing the value signifier?
Enjoy...

the enigma of Loyalty from MPag 

Thank you