The idea is only a part of the design process...

These days we hear all the creative projects we imagine, we dispense innovative ideas that we believe, but even fewer realize the produce. These are notes that remain on paper in a drawer under a thousand papers, no one has the courage to face reality realization. The hard work that requires this step is left to posterity, or to ther people. But the point of all this, the real design also consists of the realization phase, the assumption that no company is willing to make our ideas if we truly believe we ourselves produce. until a few years ago the process of design work that way, but now what has changed? Why are not more able in most cases to pursue to the end of our ideas? It would be too easy to blame the society, and it alone, in my opinion the shift of focus only on the idea, as such, and not to its completeness we tend to deprive us of the true reality of design ...

A personal example, a project of about 10 years ago ...


Thank you mpag

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